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Dealer Room Information

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The Space

Our vendor room will be located in a ~100,000 sq foot Exhibit Hall with 190 10’x10′ booths and over 110 different vendors. They offer a variety of products catering to our anime fans along with attendees who have a wide variety of interests.

Merch Vendors

We have a wait list in place to get into the San Japan Dealer Room.

We also screen every waitlist entry that applies to research that the vendor will be a fit for our convention.

The 2020 price of our regular vendor booths start at $550 and up for a 10′ foot x 10′ foot space which include 1 8′ Table and 2 Chairs. Pipe and drape is not included.

The $550 booth rate are offered to non-corporate retail vendors only. If you are a corporate company looking to sell services please check our  Sponsorship page. This includes lead-generation and non-fandom companies.

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Artist Alley

Crafters & Artists

If you are a crafter or artist then click here for our Artist Alley Information. We have a heavy preference for vendors who offer retail products or have a retail setup.

We are not accepting backdrop / green screen photographers, food/drinks vendors (see notice below), any artists with any fanart in their portfolios (per requested by anime industry sponsors), CBD or pipe products, tattoo artists or henna artists in the vendor room.

To answer a widely asked question our 2019 unique attendance was 20,107 overall (turnstile number: 50,000+) which draws fans from within Texas, all over the US, and even Canada.

Food Vendors

Since moving to the HBG Convention Center, which will be our permanent location, we are not allowed to have any outside food/drink vendors due to our contract with the city of San Antonio of any type. This includes pre-packaged products.

The venue exclusive catering company, RK Group, does not offer vendors a corkage/buyout fee to sell food within the convention center. This includes services to sell/serve drinks. We can not make any exceptions. By contract, we are not allowed any outside food vendors at the San Antonio Grand Hyatt or Marriott Riverwalk.

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Dealer Waitlist Form

  • Please list the company you are representing.
  • Where are you located.
  • Link to where you sell your products or have information about your company/group.

    If you have none write in the field http://NONE.

    If you do not have a website we are going to need a picture of your booth setup to verify your inventory.
  • Write in what the kind items that you sell. Remember that we cater to demographics that are interested in Anime, Gaming, Japanese/Asian, Japanese Clothing Styles and Cute/Nerdy merchandise in a retail setup. We are not accepting backdrop / green screen photographers, basic services company, fan art artists, or tattoo artists in the vendor room.

    FAN ARTISTS/CRAFTERS ARE BANNED FROM THE SAN JAPAN VENDOR ROOM. PERIOD. IF YOU APPLY AS A FAN ARTIST ATTEMPTING TO PURCHASE A VENDOR BOOTH YOUR APPLICATION WILL IMMEDIATELY BE DISCARDED.

    ALL Artist Alley Information IS ON THE WEBSITE ON HOW TO APPLY THERE. ONCE THAT SHORT WINDOW IN FEBRUARY TO APPLY FOR ARTIST ALLEY FOR THE YEAR HAS CLOSED MEANS THAT WE ARE NO LONGER ACCEPTING FAN ARTISTS AT ALL, PERIOD.



    Sorry for the large block of text but this is to the dozens of fan artists/fan crafters who attempt to apply every year who completely disregard this information which we see their application and we immediately throw it in the trash.
  • Read This Notice

    If this is your first time to apply for San Japan we are requiring that vendors include photos of their setup and/or inventory. This is necessary to verify that products are within our guidelines and are legitimate. If you do not include photos and/or links to an online storefront to allow us to verify your company then you will not be offered a booth at San Japan at all period and you will have wasted your time to apply at San Japan.

  • If you'd like to show us what your setup looks like you can include a picture.
    Accepted file types: jpg, gif, png, tif.
  • If you'd like to send us another picture of your booth setup and/or inventory we will accept it.
    Accepted file types: jpg, gif, png, tif.
  • What is the maximum number of booths would you consider in purchasing based on availability.
    Please enter a number less than or equal to 6.