Dealer Room Information

Vendors: We are 110% sold out of vendor booths in 2019. It is a multi-year wait list to get in. The only way in is filling out the wait form list below.

Attendees: We will be posting the final list of vendors by August 15th, 2019.


The Space

Our vendor room will be located in a ~100,000 sq foot Exhibit Hall with 190 10’x10′ booths and over 110 different vendors. They offer a variety of products catering to our anime fans along with attendees who have a wide variety of interests.

Merch Vendors

We have a wait list in place to get into the San Japan Dealer Room.

We also screen every waitlist entry that applies to research that the vendor will be a fit for our convention.

The 2019 price of our regular vendor booths start at $525 and up for a 10′ foot x 10′ foot space which include 1 8′ Table and 2 Chairs. Pipe and drape is not included.

The $525 booth rate are offered to non-corporate retail vendors only. If you are a corporate company looking to sell services please check our  Sponsorship page. This includes lead-generation and non-fandom companies.

Artist Alley

Crafters & Artists

If you are a crafter or artist then click here for our Artist Alley Information. We have a heavy preference for vendors who offer retail products or have a retail setup.

We are not accepting backdrop / green screen photographers, food/drinks vendors (see notice below), any artists with fanart in their portfolios (per requested by anime industry sponsors), CBD or pipe products, tattoo artists or henna artists in the vendor room.

To answer a widely asked question our 2019 unique attendance was 18,540 overall (turnstile number: 43,000+) which draws fans from within Texas, all over the US, and even Canada.

Food Vendors

Since moving to the HBG Convention Center, which will be our permanent location, we are not allowed to have any outside food/drink vendors due to our contract with the city of San Antonio of any type. This includes pre-packaged products.

The venue exclusive catering company, RK Group, does not offer vendors a corkage/buyout fee to sell food within the convention center. This includes services to sell/serve drinks. We can not make any exceptions. By contract, we are not allowed any outside food vendors at the San Antonio Grand Hyatt or Marriott Riverwalk.


Dealer Waitlist Form

  • Please list the company you are representing.
  • Where are you located.
  • Link to where you sell your products or have information about your company/group.

    If you have none write in the field http://NONE.

    If you do not have a website we are going to need a picture of your booth setup to verify your inventory.
  • Write in what the kind items that you sell. Remember that we cater to demographics that are interested in Anime, Gaming, Japanese/Asian, Japanese Clothing Styles and Cute/Nerdy merchandise in a retail setup. We are not accepting backdrop / green screen photographers, basic services company, fan art artists, or tattoo artists in the vendor room.

    For artists and crafters, we heavily advise considering looking at our Artist Alley Info Page which tables are over half the cost of a vendor booth but quickly close. We open up applications in February.

    Going forward per our sponsors we are will no longer accept ANY type of fanart artists into our vendor room. Let us stress this once again: If we see any fan art products or unlicensed logos AT ALL in viewing your booth photo setup we will discard your application immediately. We will ONLY consider original artwork artists.

  • Read This Notice

    If this is your first time to apply for San Japan we are requiring that vendors include photos of their setup and/or inventory. This is necessary to verify that products are within our guidelines and are legitimate. If you do not include photos and/or links to an online storefront to allow us to verify your company then you will not be offered a booth at San Japan.

  • If you'd like to show us what your setup looks like you can include a picture.
    Accepted file types: jpg, gif, png, tif.
  • If you'd like to send us another picture of your booth setup and/or inventory we will accept it.
    Accepted file types: jpg, gif, png, tif.
  • What is the maximum number of booths would you consider in purchasing based on availability.
    Please enter a number less than or equal to 6.